Logo-a-gogo: Branding Pop Culture

Plot

Packed with almost 5,000 images, Logo-a-gogo is an inspirational visual history of the iconic brand identities created by design supremo Rian Hughes over the past 20 years. It features case studies revealing the “making of” his famous comic book logos – including Batman and Robin, Spider-Man, the X-Men, Captain America Wolverine – and those for his diverse range of other clients – from bands, artists and fashion retailers to international corporations.

Preliminary sketches and alternative concepts appear alongside the final design, and Hughes is refreshingly candid about his experience of meeting briefs and finding creative solutions – sharing insider stories on the highs and the lows, and giving invaluable tips for getting brand identity right.

With an introduction by Grant Morrison, the Eisner award-winning comics writer and longtime Hughes collaborator, this is an amazing resource for designers, typographers, and comic book illustrators to draw on in brand identity and other graphic design projects.