Argumento
"In More Mr. Product, you ll meet the hippest and grooviest characters of the 1960s, 70s, and beyond, completing the story of the advertising mascot so artfully introduced in Meet Mr. Product. This vibrant, colourful tribute to pop culture treats readers to icons such as Cap n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that will surprise even the most avid collectors of advertising ephemera. Citing more than thirty significant historical events and their influence on design, this clever compendium of commercial art profiles the origination of the characters in popular culture, and offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike. "